James is a musician, author and speaker who is on a mission to get people singing. He is a passionate advocate for the holistic benefits of singing and over the last decade has brought together thousands of people together at events and gatherings around the world - from choirs to conferences, workshops to workplaces, festivals to football stadiums.

James is an experienced facilitator who regularly works with senior leaders at some of the world’s biggest companies/organisations, including Olympus, Saatchi and Saatchi and the NHS. He uses singing to build connections, improve wellbeing and to spark joy, creating a transformational experience for all participants.

His first book, ‘Do Sing: Reclaim Your Voice. Find Your Singing Tribe’ was published in September 2019 by the Do Book Company and is described by Cerys Matthews as ‘an open door to the joyous world of singing’ and has inspired readers around the world.

Throughout his career, he has strived to create new and innovative ways for people to come together to sing. This includes founding Wrexham One Love Choir - Wales’s first homeless choir and The Sofa Singers - an online singing community. In 2020, James was awarded a Points Of Light Award from the UK government in recognition of his work to combat feelings of isolation during the Coronavirus pandemic through The Sofa Singers.

His media experience includes appearances on BBC Radio 2, BBC Radio 3, BBC One, BBC Worldwide and NBC (US). He has also appeared in most major UK newspapers and a number of lifestyle magazines. Currently, James writes a monthly column for Psychologies, the UK's best selling wellbeing magazine, entitled 'Sing For Your Life.'

As a speaker, James's experience includes events such as Do Lectures, Creative Mornings (NYC), One Track Minds, festivals such as The Good Life Experience and Car Fest, and for organisations such as Making Music UK and Royal College of Psychiatrists. Through the prism of the singing experience, he explores issues around community, health and wellbeing, flow theory, male mental health, leadership and business. James often incorporates interactive elements to his keynotes, making the audience active participants experiencing the power of singing for themselves.

James is also member of international a cappella troupe, the Spooky Men’s Chorale, with whom he has toured internationally for the last decade.

James lives in the hills in North Wales with his family and vinyl collection.